[et_pb_section fb_built=”1″ admin_label=”Header” _builder_version=”4.18.1″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_direction=”110deg” background_color_gradient_stops=”#ffffff 27%|rgba(255,255,255,0.5) 100%” background_color_gradient_overlays_image=”on” background_image=”https:\/\/rocketscienceweb.com\/wp-content\/uploads\/2023\/01\/architect-1.jpg” custom_padding=”2vw||2vw||true|false” collapsed=”on” global_colors_info=”{}”][et_pb_row _builder_version=”4.18.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.18.1″ _module_preset=”c16985e1-e0d6-4022-964d-e2bfc04fa633″ header_font=”Space Grotesk|500|||||||” header_text_color=”#000000″ header_font_size=”80px” header_line_height=”1.2em” max_width=”900px” header_font_size_tablet=”40px” header_font_size_phone=”24px” header_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Call to Action” _builder_version=”4.18.1″ _module_preset=”default” overflow-x=”hidden” overflow-y=”hidden” custom_padding=”0px||0px||true|false” collapsed=”on” global_colors_info=”{}”][et_pb_row _builder_version=”4.19.5″ _module_preset=”default” custom_padding=”0px||0px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.18.0″ _module_preset=”default” custom_padding=”8%||8%||true|false” global_colors_info=”{}”][et_pb_image src=”https:\/\/rocketscienceweb.com\/wp-content\/uploads\/2023\/06\/Business-Profitability-Optimization.jpg” alt=”The secret sauce chart of Rocket Science Web” title_text=”Business Profitability Optimization” _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.19.5″ _module_preset=”518880c8-46c7-4ffa-b5a6-93ffa99dcc17″ text_font=”Work Sans||||||||” text_font_size=”20px” text_line_height=”1.6em” text_font_size_tablet=”16px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
Every business<\/strong>\u00a0person should understand that the goal of business (except for non profits), is to make money.\u00a0 Therefore, your digital marketing goals should be in line with this objective.\u00a0 For most types of business, profitable transactions are quantifiable and a certain number of leads, such as phone calls are needed to obtain these transactions.\u00a0\u00a0<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.19.5″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.19.5″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/rocketscienceweb.com\/wp-content\/uploads\/2023\/02\/indian-women-on-mobile-depositphotos-36759653-xl-2015.jpg” title_text=”indian-women-on-mobile-depositphotos-36759653-xl-2015″ _builder_version=”4.19.5″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.19.5″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.19.5″ _module_preset=”default” text_font=”|600|||||||” text_font_size=”18px” custom_padding=”53px||||false|false” global_colors_info=”{}”]<\/p>\n Once the above data is calculated, the R.O.I of the particular channel\u00a0 i.e. PPC, SEO, Social Media, Direct, Email etc. can also be calculated as well as the sub-component of each channel, e.g. a particular keyword, and continually optimized.\u00a0 This is the “secret rocket fuel” of Rocket Science Web and as you can imagine, the devil is in the detail.\u00a0 It is interesting to note that our modern digital marketing strategy is based on a timeless business goal, namely to make more money (profit).<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.19.5″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.5″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.19.5″ _module_preset=”default” text_font=”|600|||||||” text_font_size=”18px” global_colors_info=”{}”]<\/p>\n \u200bLarge Brands<\/strong>\u00a0may not be as web-transaction based as smaller companies.\u00a0 For instance, the Coca Cola brand is not waiting for you to place a phone order to their headquarters, whereas a smaller company may be all too happy to receive phone orders. Therefore large brand metrics may lean more towards awareness creation, such as the number of page views, duration on site and ad reach and frequency.\u00a0 Larger brands tend to use a modified version of the above graphic, emphasizing the importance of awareness and top of mind.<\/span><\/p>\n Google Tools<\/strong>\u00a0are invaluable in achieving the above, but are not the complete answer.\u00a0 For instance, Google platforms currently only track phone calls via Google Adwords, not via other channels, such as Facebook.\u00a0 Furthermore, Google does not currently record calls, nor assess their quality.\u00a0 Therefore, to be a true Rocket Web Scientist, one must employ a variety of tools including, but way beyond what Google offers.<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.19.5″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.5″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/rocketscienceweb.com\/wp-content\/uploads\/2023\/07\/Google-Certifications-1.jpg” title_text=”Google Certifications” _builder_version=”4.21.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” alt=”Google Certifications” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Secret Rocket FuelEvery business\u00a0person should understand that the goal of business (except for non profits), is to make money.\u00a0 Therefore, your digital marketing goals should be in line with this objective.\u00a0 For most types of business, profitable transactions are quantifiable and a certain number of leads, such as phone calls are needed to obtain these […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"_links":{"self":[{"href":"https:\/\/rocketscienceweb.com\/wp-json\/wp\/v2\/pages\/41"}],"collection":[{"href":"https:\/\/rocketscienceweb.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/rocketscienceweb.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/rocketscienceweb.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rocketscienceweb.com\/wp-json\/wp\/v2\/comments?post=41"}],"version-history":[{"count":7,"href":"https:\/\/rocketscienceweb.com\/wp-json\/wp\/v2\/pages\/41\/revisions"}],"predecessor-version":[{"id":766,"href":"https:\/\/rocketscienceweb.com\/wp-json\/wp\/v2\/pages\/41\/revisions\/766"}],"wp:attachment":[{"href":"https:\/\/rocketscienceweb.com\/wp-json\/wp\/v2\/media?parent=41"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}