{"id":31,"date":"2022-11-04T12:13:25","date_gmt":"2022-11-04T12:13:25","guid":{"rendered":"https:\/\/rocketscienceweb.com\/?page_id=31"},"modified":"2023-07-08T12:18:27","modified_gmt":"2023-07-08T16:18:27","slug":"search-engine-optimization-seo","status":"publish","type":"page","link":"https:\/\/rocketscienceweb.com\/search-engine-optimization-seo\/","title":{"rendered":"Search Engine Optimization (SEO)"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Header” _builder_version=”4.19.4″ _module_preset=”default” background_color=”rgba(224,153,0,0.86)” use_background_color_gradient=”on” background_color_gradient_stops=”rgba(0,0,0,0.6) 0%|rgba(0,0,0,0.6) 100%” background_color_gradient_overlays_image=”on” background_image=”https:\/\/rocketscienceweb.com\/wp-content\/uploads\/2023\/01\/architect-3.png” custom_padding=”2vw||2vw||true|false” collapsed=”on” global_colors_info=”{}”][et_pb_row make_equal=”on” _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.19.4″ _module_preset=”c16985e1-e0d6-4022-964d-e2bfc04fa633″ header_font=”Space Grotesk|500|||||||” header_text_color=”#FFFFFF” header_font_size=”80px” header_line_height=”1.2em” header_3_font=”|600|||||||” header_3_font_size=”37px” background_layout=”dark” header_font_size_tablet=”40px” header_font_size_phone=”24px” header_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n

Page 1, Rank 1 Gets 60x The Clicks of Page 2, Rank 1<\/h3>\n

[\/et_pb_text][et_pb_divider color=”#FFFFFF” divider_position=”center” _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Projects” _builder_version=”4.18.0″ _module_preset=”default” collapsed=”on” global_colors_info=”{}”][et_pb_row _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.19.4″ _module_preset=”default” text_font=”|600|||||||” text_font_size=”16px” global_colors_info=”{}”]<\/p>\n

Search Engine Optimization (SEO)<\/span><\/p>\n

Ranking high on Google and other search engines, in the organic or unpaid section means more potential clients will click on your listing and ultimately do business with you. That\u2019s why the competition for rankings is so fierce. \u00a0Understanding the underpinnings of Google rankings is obvious, but the devil is in the detail. \u00a0Google wants to remain the world\u2019s largest search engine. \u00a0Fundamentally, they retain that crown by providing the searcher with the best experience possible, which means satisfying their search more closely than any other competitor.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.19.4″ _module_preset=”default” custom_padding=”||0px||false|false” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb image=”https:\/\/rocketscienceweb.com\/wp-content\/uploads\/2023\/01\/iPhone-Google.jpg” _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_blurb][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Website Structure<\/span><\/h3>\n

The first port of call is to ensure that your website is structured optimally and has great content. \u00a0Remember, searches tend to be very specific, so you should have a variety of pages on your website that satisfy a particular theme or subset of your entire business. \u00a0For instance, if you\u2019re an exotic pet veterinarian, you should have specific web pages, with great content, on rabbits, ferrets & guinea pigs, not just exotic pets, since most of the searches will relate to the individual pet types. \u00a0Furthermore, each of these web pages should have the appropriate meta keywords such as title tag, h1 tag, and URL name.<\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Blogging & Social Media<\/span><\/h3>\n

Once your website is properly structured with great content, freshen the content periodically. We also suggest a blog for your website, under your domain name. \u00a0Blogging inherently adds new content and some of our clients receive over 30% of their organic search volume directly to their blog. \u00a0Finally, having great social media such as Facebook or LinkedIn, with backlinks to your website is an important component of SEO.[\/et_pb_text][et_pb_text _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Over Optimization Warning<\/span><\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Many \u201cSEO\u201d companies focus on adding precise percentages of keywords in website content or engage in backlink building programs. \u00a0We don\u2019t say that this path is incorrect, in fact some businesses have done well with this strategy. \u00a0However, Google does issue stark over optimization warnings and many companies have lost ranking and business as a result. \u00a0The RSW philosophy is to help clients to create great content and the backlinks and clicks will come.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Monitoring & Optimization<\/h3>\n

All of this SEO is great, but how is it actually benefitting you? \u00a0You\u2019ll love how we monitor & optimize your website, (but patience is required as it could take up to six months to produce meaningful results) and other digital platforms, as follows:<\/span><\/h3>\n

    \n
  1. Goals – Whereas most digital agencies stop tracking after the click, this is no longer good enough. Your website should have defined SEO-generated goals such as phone calls, form fills, instant web chats, e-commerce orders and other metrics. \u00a0We utilize advanced coding to pinpoint the origin of these goals and which were generated by SEO & other channels such as social media, PPC, email etc. \u00a0In near real-time, you can hear the phone calls and see the form fills and orders coming via your website.<\/li>\n<\/ol>\n

    2) S.E.R.P.s \u00a0Search Engine Rank Position. \u00a0We monitor how you and your competitors rank on Google Organic for your various keywords. \u00a0The idea is a gradual rise in rank.<\/span><\/p>\n

    3) Google Analytics – We monitor how many organic clicks your website receives and send you this information.<\/span><\/p>\n

    4) We can also look at backlinks to your website.<\/span>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_2,1_4″ use_custom_gutter=”on” gutter_width=”1″ _builder_version=”4.18.1″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.18.1″ _module_preset=”4827deed-2a92-4d97-a22f-f01067ae6873″ header_font=”||||||||” header_4_font=”Space Grotesk|700|||||||” header_4_font_size=”20px” header_4_line_height=”1.4em” custom_margin=”||0px||false|false” header_4_font_size_tablet=”16px” header_4_font_size_phone=”15px” header_4_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

    Divi Commercial Center<\/h4>\n

    [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.18.1″ _module_preset=”default” custom_padding=”|20px||20px|false|true” custom_padding_tablet=”|0px||0px|false|true” custom_padding_phone=”|0px||0px|false|true” custom_padding_last_edited=”on|tablet” global_colors_info=”{}”][et_pb_text _builder_version=”4.18.1″ _module_preset=”1f09816e-184e-4ce5-a4cf-b39c52c423ca” text_font=”Work Sans|500|||||||” text_font_size=”16px” text_line_height=”1.8em” text_orientation=”center” text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” header_font_size_tablet=”55px” header_font_size_last_edited=”off|desktop” text_orientation_tablet=”left” text_orientation_phone=”left” text_orientation_last_edited=”on|tablet” global_colors_info=”{}”]Sed vitae nulla et justo pellentesque congue nec[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.18.1″ _module_preset=”518880c8-46c7-4ffa-b5a6-93ffa99dcc17″ text_font=”Work Sans||||||||” text_font_size=”20px” text_line_height=”1.6em” text_orientation=”right” text_font_size_tablet=”16px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” text_orientation_tablet=”left” text_orientation_phone=”left” text_orientation_last_edited=”on|tablet” global_colors_info=”{}”]2017 – 2020[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/rocketscienceweb.com\/wp-content\/uploads\/2023\/01\/Studious-Asian-Client-Depositphotos_42488287_xl-2015-1024×684.jpg” title_text=”Stylish young Asian businesswoman” _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.19.4″ _module_preset=”default” header_4_font=”|600|||||||” header_4_font_size=”37px” header_4_line_height=”1.2em” global_colors_info=”{}”]<\/p>\n

    Discerning Clients Know That Top Search Rankings Are Critical<\/h4>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/rocketscienceweb.com\/wp-content\/uploads\/2023\/07\/Google-Certifications-1.jpg” title_text=”Google Certifications” _builder_version=”4.21.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” alt=”Google Certifications” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Footer Contact” _builder_version=”4.18.1″ _module_preset=”default” background_color=”#000000″ background_image=”https:\/\/rocketscienceweb.com\/wp-content\/uploads\/2023\/01\/architect-10.png” background_size=”custom” background_image_width=”24%” background_position=”bottom_left” saved_tabs=”all” collapsed=”on” global_colors_info=”{}”][et_pb_row column_structure=”2_3,1_3″ _builder_version=”4.18.0″ _module_preset=”default” border_color_all=”#FFFFFF” border_width_bottom=”1px” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.18.0″ _module_preset=”b327cbe4-b1d5-4b66-ad37-40c8f2f061ba” header_2_font=”Space Grotesk|500|||||||” header_2_font_size=”60px” header_2_line_height=”1.2em” background_layout=”dark” header_2_font_size_tablet=”32px” header_2_font_size_phone=”20px” header_2_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n

    Let’s Build Something Together!<\/h2>\n

    [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ _builder_version=”4.18.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.18.1″ _module_preset=”4c43b4b6-66bf-432d-959a-705bda24a650″ text_font=”Work Sans||||||||” text_line_height=”1.6em” background_layout=”dark” custom_margin=”||10px||false|false” header_font_size_tablet=”55px” header_font_size_last_edited=”off|desktop” global_colors_info=”{}”]<\/p>\n

    Email<\/p>\n

    [\/et_pb_text][et_pb_text _builder_version=”4.18.0″ _module_preset=”4c43b4b6-66bf-432d-959a-705bda24a650″ text_font=”Work Sans||||||||” text_line_height=”1.6em” background_layout=”dark” custom_margin=”||10px||false|false” header_font_size_tablet=”55px” header_font_size_last_edited=”off|desktop” global_colors_info=”{}”]Phone[\/et_pb_text][et_pb_text _builder_version=”4.18.1″ _module_preset=”4827deed-2a92-4d97-a22f-f01067ae6873″ header_font=”||||||||” header_4_font=”Space Grotesk|700|||||||” header_4_font_size=”20px” header_4_line_height=”1.4em” background_layout=”dark” custom_margin=”||30px||false|false” header_4_font_size_tablet=”16px” header_4_font_size_phone=”15px” header_4_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

    (255) 352-6258<\/h4>\n

    [\/et_pb_text][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_contact_form captcha=”off” _builder_version=”4.18.0″ _module_preset=”5e3e188f-e30c-4fb5-a14e-87f877a4619f” _unique_id=”c9f3a70a-7d0f-4b71-9711-babd1f07f760″ form_field_background_color=”RGBA(255,255,255,0)” form_field_text_color=”rgba(255,255,255,0.5)” form_field_custom_padding=”20px|0px|20px|0px|true|true” form_field_font=”Work Sans||||||||” form_field_font_size=”20px” form_field_line_height=”1.6em” custom_button=”on” button_text_size=”14px” button_text_color=”#000000″ button_bg_color=”#FFFFFF” button_border_width=”0px” button_border_radius=”0px” button_font=”Work Sans||||||||” button_custom_padding=”12px|24px|12px|24px|true|true” form_field_font_size_tablet=”16px” form_field_font_size_phone=”14px” form_field_font_size_last_edited=”on|desktop” border_color_all=”rgba(255,255,255,0.3)” border_width_bottom=”2px” locked=”off” global_colors_info=”{}”][et_pb_contact_field field_id=”Name” field_title=”Name” _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_contact_field][et_pb_contact_field field_id=”Email” field_title=”Email Address” field_type=”email” _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_contact_field][et_pb_contact_field field_id=”Message” field_title=”Message” field_type=”text” fullwidth_field=”on” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_contact_field][\/et_pb_contact_form][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

    Page 1, Rank 1 Gets 60x The Clicks of Page 2, Rank 1Search Engine Optimization (SEO) Ranking high on Google and other search engines, in the organic or unpaid section means more potential clients will click on your listing and ultimately do business with you. That\u2019s why the competition for rankings is so fierce. \u00a0Understanding […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"_links":{"self":[{"href":"https:\/\/rocketscienceweb.com\/wp-json\/wp\/v2\/pages\/31"}],"collection":[{"href":"https:\/\/rocketscienceweb.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/rocketscienceweb.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/rocketscienceweb.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rocketscienceweb.com\/wp-json\/wp\/v2\/comments?post=31"}],"version-history":[{"count":11,"href":"https:\/\/rocketscienceweb.com\/wp-json\/wp\/v2\/pages\/31\/revisions"}],"predecessor-version":[{"id":750,"href":"https:\/\/rocketscienceweb.com\/wp-json\/wp\/v2\/pages\/31\/revisions\/750"}],"wp:attachment":[{"href":"https:\/\/rocketscienceweb.com\/wp-json\/wp\/v2\/media?parent=31"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}