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When People hear Google, they normally think of the Search Network.\u00a0 However, Google has another awesome tool called the Google Display Network (GDN).\u00a0 Many of our clients benefit greatly from this lesser-known Google tool.\u00a0 GDN allows businesses to place their banner ads on others’ websites, blogs, apps etc.\u00a0\u00a0<\/span><\/p>\n The concept is simple.\u00a0 Google pays companies for banner ad space (not pop-ups) to be placed on their digital properties, such as websites.\u00a0 We pay Google on behalf of our clients and the clients’ clickable ads appear.\u00a0 The placement targeting is both varied and precise and includes 1) remarketing (visitors to your website will see your ads again), 2) keyword (your ads appear on web pages that contain your keywords)\u00a0 3) topics, 4) interests 5) demographics and 6) managed placement (choose specific websites).<\/span><\/p>\n The Display Network is a great way of bringing prospects back to you (remarketing) while raising 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Maximum PerformanceWhen People hear Google, they normally think of the Search Network.\u00a0 However, Google has another awesome tool called the Google Display Network (GDN).\u00a0 Many of our clients benefit greatly from this lesser-known Google tool.\u00a0 GDN allows 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